Our Story

Born from a little boy’s big idea..

It started with a browsing session, a seven-year-old looking over his father’s shoulder, and a silicone plate shaped like a puppy. Joud spotted it instantly — bright, playful, completely unlike the boring round plate in our kitchen’s cabinet — and said it would be perfect for his baby sister, Jouri.

That moment became Oasis of Treasures. Because he was right: parents in the UAE deserved better than functional but forgettable. Kids’ essentials should not only be safe and practical — they need to be beautiful, vibrant, and worth smiling at.

“We didn’t set out to build a brand. We set out to find products worth giving to our own children — and decided to share them with yours.”

Every product in our collection is thoughtfully curated for little ones from newborns through age of five. We test every material rigorously — EN71 certified, CE marked, BPA-free, and lab-tested for harmful chemicals — because we use these products with our own children first. Safety is never a selling point for us; it’s simply non-negotiable.

Proud to be a family-run business in the UAE, with a genuine love for childhood, a careful eye for design, and a deep respect for the parents trusting us with their most precious little people.

Our Mission

To bring joy, comfort, and connection to families by offering beautifully made safe products that celebrate the magic of early childhood — and make the everyday moments a little more special.

Our Values

Safety first, always
Every product is EN71 certified, CE marked, BPA-free, and lab-tested. We hold ourselves to GCC, European and international safety standards — because anything less isn’t good enough for children.

Beautiful by design

We believe baby products can be functional and gorgeous at the same time. Vibrant colours, playful shapes, and thoughtful details — our products are made to be used, loved, and admired.

Ethical & responsible
We partner only with manufacturers who share our commitment to integrity and social responsibility. We choose sustainable materials where possible and minimize unnecessary packaging out of genuine respect for the planet.

“Thank you for trusting us with a small part of your parenting journey. Mealtimes, bath times, playtimes, quiet cuddles — they all matter. We’re just here to make them a little more beautiful.”

— The Oasis of Treasures family, Dubai, UAE